What your recruiting process says about your brand

Despite the rapidly changing business landscape around us, there are some guiding principles that remain firm when it comes to recruiting.

It’s always about people. This means treating people with respect throughout the process, whether that process is in person, conducted by video, or a combination of channels.

Additionally, the way an organization treats people and handles the hiring process is a reflection of their leadership qualities and a demonstration of their values ​​as an employer.

While standards have been raised in recent years, as many recruiters and employers have become more focused on achieving a positive candidate experience, some processes still fall short. This can include a lack of regular communication, repetitive and time-consuming application processes, untrained or unprepared interviewers, no post-interview feedback, and a general lack of courtesy and respect.

The current war for talent has been well-reported and results from CIPD’s 2021 Talent Resourcing and Planning Survey showed that 49% of employers trying to recruit were having difficulty attracting suitable candidates. It’s the smart employers who have invested in strong, customer-friendly recruiting strategies that have the competitive edge. The triumvirate relationship between employer, recruiter and candidate should be a strong and effective partnership with streamlined yet thorough processes and regular communication.

At Walmsley Wilkinson, our recruitment methodology with our clients is conducted in a certain way. We call it the Walmsley Wilkinson Way.

We invest a lot of time in establishing effective and enjoyable working relationships with all relevant stakeholders. We listen and act as a supportive partner; our many years of business leadership and proven talent acquisition skills form the solid foundation. Before starting the research activity, we agree on a detailed project plan, a transparent summary of the opportunity and defined deadlines. Obtaining positive results for our clients in a short time frame is essential.

Thorough information and assessments of all shortlisted candidates are provided, and we are committed to ensuring that all candidates receive an excellent experience. This in turn ensures that our clients’ employer brands are positively recognized and seen to be professional and accessible by all involved in the recruitment process.

Our interest and support continues well beyond the appointment date because we care about doing the right thing.

Ultimately, recruitment is a human process and therefore people’s experience is key. The way recruitment activity is managed says a lot about the company and its brand. A well-designed hiring activity delivered with respect, courtesy and trust will ensure success.

In our 2022 recruiting landscape, this has never been more important.

Taryn Wilkinson,


Walmsley Wilkinson

Walmsley Wilkinson provides executive and executive search solutions to organizations on a regional, national and international basis. We operate in an ethical and transparent manner, continually focusing on delivering delivery, while always demonstrating exceptional customer service. We work closely and confidentially with our clients and candidates to provide tailored recruitment solutions.

Despite tough market conditions, no recruiting challenge is too difficult, no file is too specialized, no geography is a problem – we specialize in identifying hidden talent. Our clients tell us they love working with us – highly experienced, business savvy, trusted advisors, talent seekers, problem solvers, results oriented, collaborative, ideas that engender trust.

Passionate about all things people, talent, recruiting and resourcing