In just 16 years, END. has grown from a one-stop shop on High Bridge Street in Newcastle to a hugely successful e-commerce retailer with multi-million pound turnover, selling worldwide.
Its headquarters are in an undisclosed location in Washington that, while modest from the outside and without signage, is home to one of the Northeast’s greatest fashion pioneers of the past decade.
While its three stores, in Grainger Street, Newcastle; Glasgow and London sell directly to customers, it was END’s e-commerce operation that saw it soar, with its men’s, women’s and lifestyle products, highly coveted by its 2.5 million Instagram subscribers. , shipped worldwide.
END’s success is such that in addition to selling products from hundreds of high-end brands such as Balenciaga, Burberry, Gucci, Kenzo, Moncler and many others, it has become a brand in itself, working on collaborations. exclusives with Palm Angels, New Balance, Adidas, Clarks, Off-White, Stone Island and Vans.
TO FINISH. is the brainchild of college friends Christiaan Ashworth and John Parker who channeled their shared passion for fashion to create their first store soon after graduating from Newcastle University.
Their new take on the fusion of streetwear and luxury proved to be a success and their online presence quickly began to explode, as the retail business outgrown its original location in High Bridge and relocated. in Grainger Street, with a second store in Newcastle soon to open in the former Byron unit. in Gray Street.
Many of their employees have grown up with the brand, moving up the ranks – and now they’re looking for more people to be part of the team.
Like many online retailers, END. experienced tremendous growth during the lockdown and this created a wave of employment opportunities. They currently provide 400 jobs at their Washington base, with another 350 at their home distribution center in North Tyneside and offices in London.
There are currently over 50 vacancies, many of which are based in Washington, with positions also available in North Shields, Newcastle and London, from logistics of getting goods to the customer to purchasing roles and marketing. to photography and social media.
Lynn Perry, Director of Human Resources at END, says it’s a great opportunity to be part of a creative company that’s one step ahead.
“Some people work here now and started out as buyers in the very first store,” she explained. “We also see that some people move into other roles and we encourage that. Some people join in the logistics and apply internally for more creative roles.
“Everyone is back in the office this month after the lockdown and there has been a big buzz,” she said. “They worked incredibly hard at home and we gave them welcome bags as a thank you. We are always social distancing and wearing masks when moving around the office because we want people to feel safe.”
Other perks of this modern office include a canteen with its own play area, staff discounts, table tennis tournaments, staff quizzes, a dress code where people are encouraged to hang out. feeling relaxed while showing off their personality and regular visits from street traders – and in a heatwave, like during our visit, even an ice cream truck on site with vouchers for free cones.
Creativity is more than encouraged in the office which has its own studios for its internal campaigns.
Lynn added, “Ensuring the looks is what makes us so unique, being able to combine streetwear with luxury.
“Our collaborations, in particular, help us stand out, such as the exclusive colors that we first launch on the market. From a sneaker perspective, the demand is incredibly high. We are very proud of our heritage as a North East brand and of the collaborations we have on a global level.
“Anything that has END on it sells really well, people want that product. When Christiaan and John opened the first store in High Bridge, they saw a gap in the market and were buying products that others couldn’t. not get and it remains today. “
Sarah Graham, Head of Talent, said that while the work they do is high-end, End’s offices themselves are very informal.
“I think people have a perception of fashion as being pretentious, but it’s not like that here at all,” she explained. “It’s very laid back and people dress for who they are, anything goes, within reason.
“We are a truly inclusive and fair employer and the people who work here really love the environment and the benefits. “
Another recent addition to the END. is its line of women’s clothing which was launched in July and has led to the creation of more job postings. It was a natural progression after 30% of its men’s clothing was already purchased by women and worn as unisex.
With Lockdown causing even more demand for streetwear and casual wear, END. continued to thrive, selling thousands of products a day to its legion of customers. It seems that there is no end to the success of this Northeastern venture.
Some of End’s vacancies based in Washington
:: Marketing Manager – Brands and Campaigns
:: Infrastructure engineer
:: Social media photographer
:: Coordinator of customer order returns
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