Publicis named employer of choice and unveils new employee mental health strategy

Publicis Groupe Australia was named Employer of Choice at the Australian Business Awards 2021.

The award recognizes organizations that develop premier workplaces that maximize the full potential of their workforce through established policies and practices, demonstrating effective employee recruitment, engagement and retention. Participants should describe their accomplishments in key areas of organizational culture and leadership; Education, training and development; Health, safety and satisfaction; Performance, Recognition & Remuneration.

Applications are assessed using a robust and dynamic framework to ensure that the assessment process is relevant and objective. The Employer of Choice Framework is used as a structured assessment model that enables participating organizations to be benchmarked against world-class performance standards.

Commenting on this victory, Michael Rebelo, CEO of Publicis Groupe ANZ, said: “We are honored to be recognized for the innovative thinking and collective efforts of our agency leaders and our People & Culture team, who are ‘are genuinely committed to building a healthy, prosperous and sustainable organization. “

“Creating a work environment that, according to our employees, is magnetic, inspiring and progressive is an ongoing quest. We will always have more work to do – review, adapt and refine our strategies and approaches to create a connected culture that enables our employees and customers to grow and succeed. This is the leadership challenge for the workplace today.

The announcement comes as Publicis Groupe ANZ also reveals a new mental health policy that includes new guidelines on Time in Place; changing personal and caregiving leave to “wellness leave” to reflect the need to support people’s physical and mental health; and further increasing its number of staff trained as mental health rescuers to a total of 107 across ANZ.

Publicis has taken it a step further by not only adhering to the recommended standards set by the industry organization, Mentally Healthy Change Group, but formally incorporating them into its corporate policy to ensure that they are incorporated into its practice.

In addition, the company is launching the “Thrive” leadership program, in partnership with Facebook Australia and human performance company Energx. Thrive, which was launched as a pilot program to support its Melbourne staff during last year’s extended lockdown, has been developed to focus on training an initial group of ANZ Publicis managers. Importantly, Thrive will take a data-driven approach to designing team wellness plans to help prevent burnout and have a positive impact on clients.

The latest developments come as Publicis announces that for the third year in a row, it will take a company-wide day off in Australia and New Zealand on Monday, October 11, in support of Global Day. mental health.

Pauly Grant, Director of Talent at Publicis Groupe ANZ, said that based on the company’s “Everything You Do” philosophy, she creates programs and initiatives aligned with three pillars of well-being: supporting people mentally , physically and financially. “We have made a collective, ongoing effort to make mental wellness a top priority as part of our organization and culture – not just for a day or a month, but usually, to support our people. We aim to reflect change in a way that is truly seen and experienced by our employees at different touch points.

“It has never been more important to have a holistic framework in place that begins by removing the stigma of mental illness by encouraging open conversations, preventing discrimination and victimization, and facilitating the active participation of people in a community. range of initiatives that support their personal and professional life. development, ”Grant said.

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