Henkel has redesigned its communication with employers, launching a new career website and a digital employer branding campaign under the umbrella of “Do you dare to make an impact?” “.
The campaign was developed in collaboration with the Berlin communication agency RCKT. It will be deployed globally in 79 countries and will operate primarily online.
The campaign reflects the company’s transformation towards a more collaborative culture of empowered people and an environment in which employees can grow and develop personally and professionally.
Andrianto Jayapurna, President of Henkel Thailand, said: “We want to create an attractive workplace, where our employees are empowered to reach their full potential. With the “Do you dare to make an impact?” ”, We encourage our employees in Thailand to take the initiative and own the development of their career path and embrace lifelong learning in order to remain relevant. ”
“Our environment has changed in recent years. Henkel has initiated a significant cultural transformation and the expectations and needs of talent and our employees have changed, ”said Andrea Becher, Global Head of Employer Reputation, Recruitment and Corporate Citizenship.
“Today, people are not only looking for employers whose values and goals they share, but also a job with a goal. They want to work on meaningful projects and innovations that contribute to the well-being of people and to our society. And that’s exactly what we’re looking for at Henkel: talent who dares to push their limits and think outside the box, ”says Elizabeth Schaumann, Global Head Employer Reputation at Henkel.
The campaign is aimed primarily at Generation Z and digital talent, and therefore takes place primarily online and on social media. “We want to reach young people directly and personally – with authentic stories. This generation is looking for a genuine employer who takes them as they are and supports them in their personal development – through an atmosphere of trust, inclusive leadership and meaningful projects, ”explains Schaumann.
After the launch on the Global Careers website, the campaign is now rolling out internationally. It will be used on all external talent attraction touchpoints: social media, job postings, career events, etc. Among other things, Henkel will launch a social media advertising campaign, targeting Gen Z and digital talent in more than ten countries.
Bold, Authentic and Unique: Henkel’s New Employer Value Proposition
The renewed employer brand “Dare to make a impact” showcases what the company stands for and what makes working at Henkel unique: in a company that combines B2B and B2C activities under one roof, where technology meets corporate assets. consumption, you can really make an impact on people’s lives and well-being. A career at Henkel means contributing to a more sustainable future and growing within a strong, dynamic and diverse corporate culture. This promise is underpinned by real-life examples and evidence from real-life employee stories, providing a genuine behind-the-scenes look at their day-to-day work at Henkel.