Could Tik Tok be the future of recruiting?


Millennials and Gen Z face the disproportionate burden of uncertainty and unpredictability of their pandemic. After graduating with crisp, crisp suits, gowns and gowns and throwing their graduation caps in the air, the pandemic is indeed eroding their foolproof sense of identity and purpose as the labor market and research remain precarious.

“Millennials and Gen Z are emerging as the largest demographic in the workforce as baby boomers begin to retire,” said Natasha Makovora, Recruitment Marketing Specialist at The Employer Brand Shop. . “It’s actually a little more subtle.”

As well as being an app that features funky Gen Z dance moves, memorable idiosyncrasies, antiques and life tips, and the constant and endless outpouring of celebrity gossip and drama, Tik Tok could- It will also be the future of recruitment to reach and harness the potential of young job seekers.

The video sharing app remains the fastest growing app in the market and continues to maintain this position. It is increasingly popular with employers and job recruiters looking for new talent, especially during the time of COVID-19. With over 80% of Tik Tok users reporting that they used the app more during the pandemic, the platform is propelling recruiters and giving them the imminent opportunity to tap new talent and potential in the market.

Among the roughly 100 million users in the United States, 62% of Tik Tok users are under 29, according to Statista. This makes the platform a lively online hub for millennials from a wide range of different talents and backgrounds.

Tik Tok as a recruitment marketing technique
As Tik Tok continues to live up to its hype and reputation as the latest new social media platform, it now opens up a plethora of opportunities for recruiters. As one of the fastest growing social media platforms in the world today, Tik Tok can be used to strengthen employer brands.

Due to the pandemic, many employees and companies have imposed hiring caps and freezes on many positions. Still, Tik Tok offers a creative and innovative new channel to experiment with.

Companies and recruiters can promote mentoring, scholarship and internship programs. For example, The Washington Post used Tik Tok to publicize its internship program using humor to provide potential candidates with a deeper insight into the culture and experiences of the company while encouraging them to apply to the program.. Companies slike Guess, Ralph Lauren and Macy’s.

In 2019, the German municipal hospital Klinikum Dortmund used Tik Tok to recruit nurses, especially at a time when Germany was experiencing a shortage of nurses and other skilled healthcare workers. These digital initiatives have helped counter some of these issues and strengthen the hospital’s online social media presence.

Embrace the Tik Tok community
Many content creators look to Tik Tok to help educate and inspire Gen Zets during the stressful time of finding jobs and making their way through life, especially in the unprecedented and uncertain times we are in. let’s live.

HireBee had the opportunity to chat with fellow Tik Toker, Alternative Lifestyle and College Angelica Song, a recent graduate from the University of California at Berkeley, who is due to start work as a Product Associate and inbound marketing at Google.

“As a Korean-American woman in tech, it’s extremely important for me to create content that doesn’t keep any secrets or tips to become where I am today and beyond. That’s why I created my content in the first place. It was to share tips and tricks as a student and it resonated with people. ”

” In the business side of what I do, I have built an amazing network of girls who support me and we all help each other with offers and pricing for the brand and beyond. We love transparency, and at the end of the day, we love to help each other get this piece! ” Explains. Angelica Song has acquired over 130,000 subscribers on Tik Tok through her college counseling, employment, internships and other sponsored content.

Awareness of candidates
Plus, given the scale of the business and the diversity of voices on Tik Tok, many recruiters even find content creators with an eye on the positions they want filled in their companies. Young people can use the platform to make themselves known and channel their creativity, passion and dynamism.

“If you are ambitious in any regard, TikTok gives people globally the opportunity to see what you could offer businesses or individuals,” Claude Oulette said in an interview with REWIRE magazine. Oulette was hired by The Addictions Academy as a teacher when they stumbled upon her inspiring content on Tik Tok where she recounts her life after prison and stories of personal growth and discovery.

Tik Tok is proving to be a great tool for recruiters in “more creative industries” such as the arts, entertainment, marketing, and social media. It can be a great insight into an individual’s creative processes and mind, which can be of tremendous benefit to recruiters while making key hiring decisions.

Overall, Tik Tok has become the last weapon in the recruiting arsenal today. It turns out to be a great way to improve the candidate experience and even humanize a company’s image and reputation. It is important to focus and work hard to identify and find talented candidates. As the global war for talent continues to impact recruiters and employees today, it remains imperative that they are able to reach the best and the brightest.

Shivani is an aspiring journalist and senior student of politics and world studies at UC Berkeley. She is also a content strategist at and actively writes about recruiting and HR technology.