Introductory Certificate in Marketing

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Want to break into the exciting and creative world of marketing? By studying for an introductory Certificate in Marketing, you can gain all the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility.

The Introductory Certificate in Marketing is for all those who want to find out more about marketing - whether you're in a job that involves marketing or not. It answers the question: What is marketing? But it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.

With entry level positions as Marketing assistant starting at £22k, the potential to top up these earnings is unlimited, with this position leading to such positions as Marketing Director which can demand salaries of up to £70k.

Course Outline

There are two units covered in the course:

What is Marketing?

Section 1 - Understanding the role and function of marketing
Section 2 - Understanding the marketing environment
Section 3 - The marketing mix
Section 4 - How marketing is applied in different organisational contexts

Understanding Customer Relationships

Section 1 - Understanding customers
Section 2 - Building and maintaining effective internal and external customer relationships
Section 3 - Communicating with internal and external customers
Section 4 - Providing customer service for internal and external customers

Professional advice about which
course is best for your career.

Not sure where to start?
Get some free expert help.